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Paris Hilton is the new face for Fila

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Celebutante, Paris Hilton has signed a deal to be the spokesperson for Fila. She’ll be doing both print and commercial ads for the company starting in March. Fila says they chose Paris because of “her public image as sexy, fashion conscious and highly sociable”.

Paris will be given her own collection with in Fila, the company says that she will be “an important trendsetter for 2007 and want to tap into her market appeal”.

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Posted in General on February 9th, 2007

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