Paris Hilton, Britney Spears and Nicole Richie are Losers
Paris Hilton, Nicole Richie and Britney Spears scored the top three slots on the losers list in a report released by Landor Associates. The study was on branding and put Google, Yahoo, Target and Las Vegas in the top four.

“The secret to being a successful celebrity brand is to define what you stand for, for example, environmental well-being or advocate to the ailing. Merely being in the spotlight does not position you for success, standard branding tenants must apply: as exemplified by the clueless Paris Hilton, Nicole Richie and Britney Spears, who are expected to continue on their downward spiral in 2007,” the report said.
A-FREAKING-MEN.
If only the rest of the world would notice.

January 16th, 2007 at 11:03 am
No surprise! The spots are well deserved!