Paris Hilton Watch

Chas Newkey-Burden, author of the new Paris Hilton biography, Paris Hilton: Life On the Edge, to be released August 27th, has given ten reasons why Paris is a great businesswoman. The list was revealed at the Times Online site. See if you agree with him.

1. When she met the CEO of the Guess fashion line, she wooed him by recounting an encyclopaedic knowledge of company’s history. He signed her up on the spot.

2. Parlux Fragrances have described her as “a marketers’ dream�? and estimated that by signing up her to endorse a perfume range they tripled the company’s value.

3. She got paid $1million to fly to Austria, wave at a crowd and tell them she loves Austria. “But why do you love Austria?” she was asked. “Because they pay me $1million to wave at a crowd,�? she smiled. You can’t argue with that.

4. She’s lucky. When footage of her having sex leaked onto the internet, propelling her into the headlines, the silver lining was it’s timing: shortly before the debut episode of her reality television show The Simple Life.

5. She’s lucky more than once. In the week she published a book ‘written’ by her famous dog Tinkerbell, the chihuahua went missing for a few days, putting the book into the media spotlight.

6. She knows which opportunities to decline: “I turn down perverted things, like a Paris Hilton blow-up doll.�? One must have one’s standards.

7. She’s lauded by other businesspeople. A successful real estate magnate - OK, her father Rick – says of her successes: “She hasn’t tried to spread herself too thin.�?

8. How many other ‘dumb blondes’ have seen their book spend five weeks on the New York Times best-seller list?

9. She was reportedly recently offered $1 million by The Learning Annex to teach a 60-minute class on “How to Build Your Brand.�? This would make her the second-highest paid Annex speaker, behind her friend Donald Trump.

10. She admits that she encourages people to believe she is dumb and “laughs all the way to the bank�? as a result

It would be nice to see Paris turn all this “business sense” toward some reallly great charities, as she promised to do!

Paris Hilton, Paris, Donald Trump, Paris Hilton: Life On the Edge, Chas Newky-Burden, The Simple Life, Guess, Parlux Fragrances