Paris manipulates Toronto Festival, aims on creating more hype
Friday, September 5th, 2008When Hayden Panetierre branded her friend Paris Hilton as a marketing genius, did she also mean manipulative?
Well I would think so.
When Hayden Panetierre branded her friend Paris Hilton as a marketing genius, did she also mean manipulative?
Well I would think so.
With a target of 400 outlets worldwide, do you think it’s safe to say that Paris Hilton’s line of handbags is ready to conquer the world?
Well maybe not for some. But with Paris Hilton’s notorious image, I think this one’s a big leap for our dear heiress, who I now I believe is really a marketing genius.
Anyway, back to her handbags. DFNI Online reports about the upcoming debut of Paris’s line of handbags called The Confidence.
Here goes the article:
“My goal was to bring myself and my personality into this project.”
The Paris Hilton empire sure is growing and growing.
From her clothing line that much covers almost everything (lingerie, make-ups, tees, jeans, and more) to her shoe line, handbags, a planned nightclub, and of course hair extensions, our dear heiress has just proven that when it comes to business, she definitely is unstoppable.
Launching the “Bandit” hair extension headband with Sally Beauty Supply at a private residence in Malibu, Paris indeed showed how an extended hair can add spice to a look.
Always the business woman that she is, Paris Hilton was said to have already taken over the lease of a prime building in Las Vegas and plans to make it as a hip new club in the city.
Mirror reports that our dear heiress has already invested a whooping £3.2million of her own cash to redesign the interior of the place and fit it out with plush leopard print accessories.
The problem however is for the place’s name. “Her original imaginative plan - to call the club Paris- had to be scrapped when she was told there was already a casino in town with that title.”
The report further says, “Paris is determined to make a go of this club. She’s investing a lot of her own money into the project and believes she can make a go of it by roping in all her celeb pals to check it out.”
Paris surely is turning out to be one true business tycoon, eh.
If you can still remember, Paris Hilton announced last June that she’s teaming up with Dollhouse brand clothing to come up with her own line under the latter’s name.
When I learned about this, I was actually quite excited about how her clothing line will be. After all, Dollhouse is known to produce trendy and funky clothes in very affordable prices. Wouldn’t it be cool to wear something from Paris Hilton?
What about, wearing Paris Hilton like almost literally?!
Well yes, you read that right. When our dear heiress said she’d be producing her line of clothes with Dollhouse, she actually meant that seriously. Like having her face imprinted on the shirts!
That’s what I actually found out when I visited dollhouse.com and saw the showcase of T-shirts with various prints of Paris’s face.
Here are some of those shirts:
Above is a Paris Hilton Color Adjustment Tee. Featuring multicolored stripe portrait of Paris, on front; silver foil “Paris” block style name, on bottom right front corner, the shirt is sold to US and Canada residents for $34.
Sold for $34, My Floating Faces Tee features an all-over kaleidoscope design of Paris’ portrait with our dear heiress’s name across the chest printed in Gothic script, with rhinestone embellishment.
Now here’s a tee I think I’d consider wearing. My Angel’s Tee a screen print design of Paris Hilton, with foil and faux rhinestone accents on the front. It has an elongated style, with slight flare at the waist.
Aside from this kind of tees, the site also offers denim retails that ranges from $78 to $90. Affordable, eh?!
While Paris Hilton’s equally controversial and funny video spoof answering that of Republican presidential candidate John McCain, our dear heiress takes a break from all the controversies and gets down to business in Denmark.
Visiting Copenhagen this week to promote her new line of handbags and accessories, Paris Hilton shares that her getting into business makes her feel “so much like a grown up” now.
Political campaign?! – No!
But because of that video spoof Paris Hilton did in response to the controversial ad of Republican presidential candidate John McCain, one would probably think that the photo above is already one of Paris’s ‘presidential’ campaigns.
Anyway, the photo above was actually taken during one of our dear heiress’s visit in the Tivoli Gardens amusement park in Copenhagen, Denmark to campaign… err… promote her new collection of handbags at an international fashion house that opens Wednesday.
Surrounded by bodyguards and photographers trying to get a photo of her, Paris takes her time signing autographs and handing out photos of herself and handbags from her new range.
In a Danish television channel, Paris advised young people to be confident.
“That’s why my new handbag line is called ‘Confidence’. It’s important just to feel in that way and to know and believe in yourself and everything is possible.”
If you think you’d still need the help of a fairy godmother to live a life like Cinderella’s, then think again.
Actually, you just need a little help from our dear heiress, Paris Hilton.
Yep, taking her ingenuity and glamour to the extreme, Paris launches her Fall Shoe Collection at Macy’s Fashion Show Mall in Las Vegas yesterday.
Living up with her title as a marketing genius (coined by her friend Hayden Panettiere), Paris Hilton does an early promotion for her new clothing line that’d be available this summer.
Remember on my last post I mentioned our dear heiress flew to Japan for a reason I can only guess as for her usual marketing stint? Guess what? I’m right!
Well it looks like London has just become smaller as two of Hollywood’s most fashionable and glamorous icons came neck-to-neck to promote their latest business ventures. – Paris Hilton and Victoria Beckham.
Life must be really pretty hectic for jetsetter Paris Hilton. After promoting her new hair extension product, then spending a day shopping with her fans, our dear heiress heads back to Russia but is soon on her way to London to promote her Moulin Rouge-inspired perfume, Can Can.
On her Myspace blog our dear heiress expressed having a busy schedule marketing the fragrance.
Here’s what she shared:
Paris Hilton seems to have already become a household name (at least to US families). She’s on TV shows, commercials, radio shows, newspapers, and blogs everyday. With her fashion line continuously extending, it wouldn’t be a surprise if one day her products would reach here in my country, the Philippines.
Well here’s more about one of Paris Hilton’s latest endorsement and product, Clipin-Go by Paris Hilton(TM) Hair Extension system.
According to a press release by Hair Tech International, the product’s maker, it has signed premiere professional beauty supply network, Sally Beauty Supply to be the exclusive North American retailer of Paris’s hair extension products, Clipin-Go by Paris Hilton(TM) Hair Extension.
I would surely love to try a new look especially when it’s endorsed by our dear heiress. I mean you know, I can only hope the product is as good as the monofilament wigs that voguewigs sell.
I don’t want to make any comparisons but I’ve seen the line of Revlon wigs and Raquel Welch wigs showcased in the site and they are just so fabulous. They’re trendy and stylish that it would definitely change your look.
And as Paris Hilton says, “hair is the ultimate beauty accessory.? When her product becomes available here, I would definitely try it and see for myself if my hair would indeed transform from “fair to fabulous.?
Now that sounds chic…
Paris Hilton, Paris Hilton hair, Paris Hilton endorsement, wigs and hair extensions
Shoes, clothes, hair extensions, cosmetics, and lingerie; what else do you think has Paris Hilton hasn’t promoted, yet? It seems like every day there’s something new that our dear heiress endorses.
And now, after making waves promoting her fashion line to young women, our dear heiress is set to capture the hearts of little girls through her new endorsement, ‘Steffi Love.’
As she continues to live the life of a jet-setter (a glamorous one for that matter), this time away from her beloved boyfriend, Paris Hilton hits Bologna Fair in Italy to promote her new hair extension line called “Bandit?.
Under Cosmoprof, a cosmetic company, “Bandit?is a “classic headband style? that allows you to have 6 different hairstyles in one package.
Now to be called the ‘marketing magnate’ (for her endless and effortless self promotion), our dear heiress who’s clad in a super cute white shirt with her name printed on it proudly shows off a box of “Bandit? to the onlookers in the place.
I guess the message here that Paris want to convey is that if you want to look good then have yourself something ‘fake’.
Well what do you think of this fake hair that Paris promotes?
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